Oura is a Finnish health technology startup that works on making smart rings for tracking sleep and physical activity. The Oura rings have a similar function to the smartwatches. Now, the company is partnering with Gucci to add a luxury theme to its rings. The product stemmed from the collaboration is called Gucci x Oura Ring. The Gucci x Oura Ring allows users to monitor live heart rate, sleep, activity, and more. The ring is made of black synthetic corundum and has the famous “G” mark. What makes this product more remarkable is the 18-carat gold that creates yellow ribbons around the ring.
Collaborating with luxury brands is a new pathway for wearables manufacturers to give a stylish look to their smart products. Apple, the best wearables seller, is partnering with Hermès for Apple Watch bands.
Gucci x Oura Ring is a health monitoring but luxury product
This ring is also equipped with some health monitoring features despite a luxury look. For example, it can monitor your heart rate, respiratory rate, and temperature to determine if you are under stress or sick. The company claims this ring can measure heart rate more accurately than smartwatches through arteries in the fingers. In the Oura App, users can get a detailed report about their sleep and activities. It also gives “science-backed content on how to optimize each day.” Compared to conventional smartwatches, the Oura rings might seem a bit pricey. The current Oura rings cost around $300, and the company offers a subscription model that costs $6 per month. The smart rings still have a long way ahead to compete with smartwatches. The wrist-based smartwatches offer broader health features and receive better support from manufacturers. Collaborating with a luxury brand like Gucci and using 18-carat gold will definitely increase the price. As per the company announcement, the Gucci x Oura Ring costs $950 to order. The buyers will also receive Oura’s “Lifetime Membership” subscription.
