But there’s more news on that ad-supported tier. It appears that not all of its licensed content will be part of this plan. This, was to be expected. We’ve reported recently how Netflix is working to amend some of its content licenses with different studios, so that they can be shown with ads. Since their contracts only allow them to stream these titles without any ads. However, all of the Netflix originals will be available with the ad-supported tier. Netflix’s co-CEO and Chief Content Officer, Ted Sarandos said that “Today, the vast majority of what people watch on Netflix, we can include in the ad-supported tier. There’s some things that don’t and we’re in conversations with the studios on, but if we launched the product today, members in the ad tier would have a great experience.”
Netflix reported a loss of 907,000 subscribers in the previous quarter
In the quarter ending on June 30, 2022, Netflix reportedly lost 907,000 subscribers. That’s their biggest loss in over a decade (only their second loss, after losing 200K in the previous quarter). But it’s still far less than analysts were expecting. This is likely due to a few things. One, Netflix raised its prices yet again. So now the Premium plan is $20 per month. It also announced that they would start cracking down on password sharing. Which is how a lot of people use Netflix, to save on the rising costs of streaming. Not to mention the fact that a lot of the good shows are now in their off-season, so many have left Netflix and will come back when the next season of Stranger Things drops. Netflix has a few problems it is trying to solve right now, but it’s all centered around money. Netflix is spending a boat load on original content, and that money has to come from somewhere. So ads, and cracking down on password sharing is where it’ll come from.
